South East Michigan Real Estate Virtual Tours

Two Very Important Questions

1. Why include a Virtual Tour with your property listings? 
2. Why are they so important?

 Virtual Tours make a property stand out from others, raise your profile as an agent and provide a consistent, polished and professional realty brand image. Virtual tours sell and acquire listings! Buyers are increasingly using the internet to preview homes. Potential sellers seek out highly visible real estate professionals that do the most to generate sales leads.

Consider:

• 80% of consumers search for information online. (Rockpoint Marketing 2008)

•  61% of American adult internet users have taken virtual tours of another location online.  (2006 Pew Internet & American Life Study)

•  54% of buyers who use Realtor.com will not look at a property unless it contains a virtual tour. (National Association of Realtors, January 2006)

• Listings on Realtor.com receive 87% more views if they include a virtual tour.  (Realtor.com 2007)

• Currently, more than 6 Million people take virtual tours on a typical day, up from 2 Million in 2004. (2006 Pew Internet & American Like Study)

• 79% of repeat buyers and 84% of first time buyers use the internet to search for a home. (2006 National Association of Realtors Survey)

• 72% of buyers surveyed drove by or viewed a house for sale as a result of searching the Internet (Realty Times, 2006)